Crisis Management with Online Campaigns

Most organization in the modern times are paying more and more attention to effectively and efficiently deal with the major unpredictable event that threatens to harm them.
In the past, organizations prefer to outsource the job to the outside professional companies in the field, which provide crisis response, prevention, planning and training service. However, after the economic crisis, more and more organizations are now looking to do the job of crisis management by themselves in order to further cut their operational costs.
With the capability to reach large amount of people across the entire world within short time at low costs, online marketing approaches have been taken as one of the most common crisis PR management solution these days.
For example, after the Oil Spill, BP has not only tried its best to take a series of actions to avoid further leackage and damage to the environment, but also release all kinds of relevant information about the bp lawsuit with social networking sites and social bookmarking sites. The transparance in the key information greatly help the company to maintain the confidence of the public in the company. Meanwhile, the company has also invest money on different kinds of pay per service online, paying people to share their thoughts about the crisis.
All these movement shows that the company is having a positive attitude towards solving the problem.