The Twitter success

How on earth can the money from social networking – and especially of Twitter? One question I have struggled, but suddenly I’m a little clearer. Screenshot of TwitterThe answer is in mining the great flood of data now produced by hundreds of millions of people exchanging information on theses networks and it is the reason some say that Google is now always very nervous about the likes of Twitter and Facebook. At least that was my conclusion after a Nick Halstead, Founder of tweetmeme, one of the few British companies web chat to Making Waves in Silicon Valley.

Tweetmeme is one of the many small fish that swim along with the great whale, is Twitter. His main claim to fame is that the button, a simple Web-accessory appear on millions of websites, allowing users to link to an article on Twitter shares invented. Nick Halstead asserts that the button was tweetmeme in Twitter makes a place where people exchange vital information posting of links.”If we go back a few years began, 100,000 compounds were to be shared per day – that’s now risen more than 12m a day, and we are largely responsible.”

Yesterday presented his own Twitter Share button, which looked at first like curtains for tweetmeme. But at the same time, the San Francisco company announced a partnership with the tiny Nick Halstead’s business. It will help roll out the new button and above all access to the wealth of data from the millions of tweets get further now produced daily. That is, depending tweetmeme business – it acts as a loaded social search engine for customers to pay for an individual Twitter feeds. For example, it has to know a small business channel for a client eager to be made about what is said and small companies. Another customer is eager to learn what is said about the search engine optimization industry on Twitter, and then there’s an American Christian group in search of references to religion.

A simple Twitter search is not done, it will filter out difficult, the noise and get what you want. What you need is direct access to what Nick Halstead’s Twitter firehose calls and sophisticated tools to mine its data. Giant companies like Microsoft and Facebook are now paying millions to Twitter for accessing these data as a tiny business like tweetmeme, with its 14 employees based in London, is grateful for the chance to swim in that same pool. It explains why the chief of a small cash strapped start-up-UK has dozens of trips to Silicon Valley in the last two years have been determined to a close relationship with the company in which his whole future depends on it to build.